What developers think about InGame Advertising
We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame advertising trends.
- Business models
- Monetization strategies
- Impact of InGame advertising on retention and gameplay
- Top features when integrating a monetization platform
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More…
A History of In-Game Advertising and Why They Just Work
Back in 2008 WIRED published an article titled “Why In-Game Ads Just Won't Work”, exploring why in-game advertising would eventually become “...a thing of the past.” As CEO and co-founder of an in-game advertising company, you may be surprised to learn I agree with...
Game Spotlight: Virtual Droid 2 from Castry Games
In Virtual Droid 2, Castry Games showcases the potential of a mobile Metaverse in a game that lets players immerse themselves in a range of zones and interact with others online. Here, we discuss their experience monetizing with AdInMo’s SDK and their thoughts on...
Game Spotlight: Pixel Strike 3D from Vulcron
Canadian developer Vulcron has been successfully monetizing its retro-inspired FPS Pixel Strike 3D with InGamePlay ads for nearly year now. So we asked the team at Vulcron to tell us about their experience integrating in-game advertising into the fast-paced shooter. A...
