What developers think about InGame Advertising

We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame advertising trends.

  • Business models
  • Monetization strategies
  • Impact of InGame advertising on retention and gameplay
  • Top features when integrating a monetization platform

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In-game Viewability and Measurement Guidelines

In-game Viewability and Measurement Guidelines

AdInMo part of the industry taskforce developing new guidelines for in-game advertising.  In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...

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Bring it on. Driving change in the ad-ecosystem.

Bring it on. Driving change in the ad-ecosystem.

Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...

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