What developers think about InGame Advertising
We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame advertising trends.
- Business models
- Monetization strategies
- Impact of InGame advertising on retention and gameplay
- Top features when integrating a monetization platform
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The perfect blend
Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the context of how...
In-game advertising platform AdInMo gears for scale appointing four new Directors and Advisors
Mobile in-game advertising specialist AdInMo has bolstered its Board appointing two games and media-tech industry veterans and expanding its advisory board with execs from Scopely and Animoca Brands as it continues its international growth plans. We're delighted to...
HicMobile and AdInMo announce exclusive in-game partnership for Italian market
Mobile media agency HicMobile has announced an exclusive partnership with AdInMo, the mobile in-game advertising specialists to strengthen its gaming offering in Italy. The partnership focuses on the non-intrusive In-Game Advertising formats; a new way of engaging...