We stand with Ukraine
Here’s a few of the pictures from our fundraising event in aid of Ukraine and in honour of our teammates displaced across Europe right now.
For those attending it was an emotion-fuelled evening of incredible music, poetry and heart-breaking real stories from the frontline.
In total we’ve now raised £14,048.41. This will be shared across different charities and organisations selected by both our Ukraine and Edinburgh teams.
- Help Ukraine Emergency Appeal by Association of Ukrainians in Great Britain
- Make Music Not War funding a variety of local appeals including helping musicians and their families in Ukraine who are volunteering and fighting
- Zgraya – a volunteers association helping hospitals, civilians and military
- Come Back Alive – a charity supporting the armed forces of Ukraine supplying technology & training to help save lives of Ukrainians
- Feed The Zoo – raising money to feed the animals stranded in Ukrainian zoos
A wonderfully kind private individual donor has also agreed to match-fund the monies raised with a donation to Save The Children’s Ukraine appeal bringing the final total to over £28,000.
We are so grateful to everyone who supported the evening. Firstly, a HUGE thanks must go to our corporate partners:
Special thanks must also go to Niki King and Alina Bzhezhinska for organising such an amazing line-up and producing a beautiful evening, along with ALL of the talented musicians who gave their time for free. And a big-shout out to Elspeth Murray for MC-ing the evening (and nearly keeping us to time 
).
It’s fair to say the audience were absolutely blown away by the performances. Thanks also go to Banana Row for donating the backline, The Voodoo Rooms, all the lovely Edinburgh companies who donated raffle prizes, everyone at Team AdInMo in particular Joanne (and her ever-ready event crew Lauren & Marc) and of course each and every person who bought a ticket or made a donation.
Slava Ukraini.
Images by Imagina Studio and Tricia Munoz
More…
Meet us at HIT Games Berlin 2025
Team AdInMo are super excited to be heading to Berlin for the HIT Games Conference on 24th–25th April. As part of our ongoing mission to help game developers and publishers innovate their hybrid monetization strategies , we’ll be participating in the roundtable...
Game Makers Are Doubling Down on Hybrid Monetization – Here’s Why
Key takeaways from our recent Gamesforum "Mobilize and Monetize" podcast discussing how in-game is driving monetization evolution.The Shift Towards Hybrid Monetization According to AdInMo and Gamesforum's report, 72% of game developers were planning to advance a...
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...