Vulcron and AdInMo partner to monetize mobile multiplayer game

Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads.

AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a deal with Vulcron to integrate InGamePlay brand ads in its hit multiplayer first person shooter Pixel Strike 3D.

AdInMo’s native in-game ad units blend seamlessly with Vulcron’s 3D game environment to programmatically serve click-free ads which do not interrupt gameplay and provide Vulcron incremental monetization for its free-to-play game.

Vulcron who specializes in First Person Shooters has released updates on both Android and iOS to its blocky shooting game with PC and Console style mechanics integrating AdInMo’s performant SDK. InGamePlay brand ads have been placed in key locations throughout Pixel Strike 3D using billboards and city-style sidewalk ads as well as in high-dwell time areas, for example, in the waiting room and when players are customizing their characters.

The native ads are served programmatically as part of the gaming experience and the non-interruptive format also helps developers improve retention rates compared to other in-game ad monetization channels.

With Pixel Strike 3D’s average player session lasting up to 45 minutes per day, multiple in-game ad placements  means typically AdInMo serves up to 90 minutes of brand exposure time per player per day demonstrating the high viewability achieved with InGamePlay brand advertising.

Brandon Smith, Partner at Vulcron commented: “We’re excited to be working with the team at AdInMo to drive incremental revenue for Pixel Strike 3D without impacting our players’ experience. We’ve worked with AdInMo’s in-house design team to test the optimal ad viewability that works for the fast-paced nature of our game.”

Kristan Rivers, CEO and Co-Founder of AdInMo added: “InGamePlay brand advertising helps developers of all genres earn incremental revenue and supports player retention because the ads don’t force players to leave the game.

Pixel Strike 3D is a great example of how rich 3D environments monetize well with native in-game ads. Players spend a lot of time exploring and customizing which maximizes eyeballs for brand advertisers and Average Revenue Per Daily Active User (ARPDAU) for developers.”

About Pixel Strike 3D

Pixel Strike 3D is a multiplayer first-person shooter that features fast-paced gameplay and a wide variety of player customization. With charming graphics and classic FPS gameplay, it’s easy for both new and veteran gamers to jump in and start playing right away. Players can choose from over a dozen game modes and minigames to make their way through rewarding character progression. They can share in the experience with key social features like parties, clans, and friends.

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