Transforming in-game advertising for mobile games with AdInMo
Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo.
Together, we are working to redefine in-game advertising for mobile developers, combining high-quality, immersive ad placements with powerful analytics to support growth and player satisfaction.
The partnership leverages SuperScale’s SuperPlatform, which will deliver advanced analytics to measure and quantify the impact of AdInMo’s immersive ad formats on key metrics like player engagement, retention, and revenue. This enables developers to understand the real-time and long-term value of in-game advertising, making it easier to make data-driven monetization decisions.
“We understand players – respecting their game time and data privacy to provide the most relevant in-game advertising experience. Our collaboration with SuperScale will give developers the insights they need to boost revenue without affecting gameplay,” said Kristan Rivers, Co-founder and CEO of AdInMo. Together, we’re helping developers reach new monetization goals while keeping players fully engaged.”
SuperScale’s goal is to leverage SuperPlatform’s business analytics engine to support AdInMo’s ongoing optimization. By in-depth, data-driven understanding of AdInMo’s added value on overall profitability and scalability of games, SuperPlatform allows AdInMo to fine-tune its offerings for maximum business impact, putting player experience at the forefront. “Our partnership with AdInMo brings together the most advanced business analytics and innovative monetization solutions, helping studios be more profitable thanks to increased player engagement,” added Ivan Trancik, CEO of SuperScale.
This partnership cements SuperPlatform as the go-to solution for measuring, predicting, and enhancing game performance across the industry.
More…
AdinMo vs. The Status Quo – Why Dynamic In-game Ads are the Future
When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as game-changers. Giving users the capacity to interact directly with ads via clickthrough and, crucially, giving advertisers the...
The Observer Effect – How Clicks Changed Advertising
In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change. This most commonly refers to instruments of measurement interfering with the results of an experiment. In advertising, the ways...
How Dynamic In-Game Ads Change the Game
Introduction The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful) advertising formats to game worlds populated exclusively by standard digital formats. Billboards, posters and shop...
