Transforming in-game advertising for mobile games with AdInMo
Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo.
Together, we are working to redefine in-game advertising for mobile developers, combining high-quality, immersive ad placements with powerful analytics to support growth and player satisfaction.
The partnership leverages SuperScale’s SuperPlatform, which will deliver advanced analytics to measure and quantify the impact of AdInMo’s immersive ad formats on key metrics like player engagement, retention, and revenue. This enables developers to understand the real-time and long-term value of in-game advertising, making it easier to make data-driven monetization decisions.
“We understand players – respecting their game time and data privacy to provide the most relevant in-game advertising experience. Our collaboration with SuperScale will give developers the insights they need to boost revenue without affecting gameplay,” said Kristan Rivers, Co-founder and CEO of AdInMo. Together, we’re helping developers reach new monetization goals while keeping players fully engaged.”
SuperScale’s goal is to leverage SuperPlatform’s business analytics engine to support AdInMo’s ongoing optimization. By in-depth, data-driven understanding of AdInMo’s added value on overall profitability and scalability of games, SuperPlatform allows AdInMo to fine-tune its offerings for maximum business impact, putting player experience at the forefront. “Our partnership with AdInMo brings together the most advanced business analytics and innovative monetization solutions, helping studios be more profitable thanks to increased player engagement,” added Ivan Trancik, CEO of SuperScale.
This partnership cements SuperPlatform as the go-to solution for measuring, predicting, and enhancing game performance across the industry.
More…
Maintaining Player Immersion
In-game ads are, of course, a necessity of business rather than design, but they can still be implemented with a level of artistry, to maintain your creative vision. Player Immersion is one of the most important concepts in game design, and it’s one that traditional...
Making the Jump to Hyper (Casual) Space
Team AdInMo is a big fan of Pocket Gamer Connects (we were at the first one in 2014 in London, back in the days when you could shake hands with people) Last month’s digital version wasn’t quite as much fun, but held just as much insight. Our resident game designer...
What developers think about InGame Advertising
What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the...
