The Future of In-Game Advertising

Jul 16, 2024

We’re inviting all free-to-play publishers and developers to sign up to our developer programme for early access to the AdInMo’s InGamePlay SDK 3.0

New features include clickable ad units and hybrid monetization solutions. Sign up below and a member of Team AdInMo will contact you to discuss the developer programme. so you can be part of the future of in-game advertising.

 

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In-game Viewability and Measurement Guidelines

In-game Viewability and Measurement Guidelines

AdInMo part of the industry taskforce developing new guidelines for in-game advertising.  In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...

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Bring it on. Driving change in the ad-ecosystem.

Bring it on. Driving change in the ad-ecosystem.

Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...

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