Our Story
AdInMo was founded in 2017 in the home of games development Austin, Texas with one clear ambition: to make the advertising in games less sh*t…! In late 2019, we set up our HQ in Edinburgh, Scotland, the data capital of Europe to unlock the true potential of personalized in-game advertising for players, developers and advertisers alike. Today, Team AdInMo is a fully distributed global team committed to always follow three guiding principles to make InGamePlay a great experience for everyone.
Keep Players Playing
Give developers choice & control
Connect advertisers with relevant audiences
Immersive ads that add value
New monetization solutions
Data-driven targeting and metrics
Pioneering Change
Both the games and advertising ecosystems are facing big changes. Regulators and consumers alike demand greater privacy. Developers are under pressure from soaring user acquisition costs and ad fatigue that drives churn. Advertisers want more value from their media spend and need to be able to measure attention and engagement. In-game advertising is pioneering change now offering
Next Level
We’re on a mission to make in-game advertising a scalable programmatic media channel. Data is at the heart of our approach. It’s not about tracking (we’re glad IDFA went away and that cookies are next); it’s about creating targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioural data and proprietary signals.
Always privacy first
More player agency
Greater brand relevancy
More…
Meet us at Maximídia 2023
We're heading to São Paulo for Maximídia 2023. It's a new stop on the AdInMo event tour this October! We're off to Brazil to attend Maximídia 2023 - one of the biggest digital marketing events in Latin America. Our wonderful Senior Sales & Partnerships manager,...
Why is everyone still eating at McDonalds?
At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a great barometer for digital advertising...
Mobile Privacy Webinar: An obstacle or an opportunity?
Join us on Wednesday 20th September 2023, for a free to register webinar with Gamesforum on how to leverage privacy compliance requirements when it comes to mobile games monetization. With Google’s recent announcement about consent management platform requirements,...
