Our Story
AdInMo was founded in 2017 in the home of games development Austin, Texas with one clear ambition: to make the advertising in games less sh*t…! In late 2019, we set up our HQ in Edinburgh, Scotland, the data capital of Europe to unlock the true potential of personalized in-game advertising for players, developers and advertisers alike. Today, Team AdInMo is a fully distributed global team committed to always follow three guiding principles to make InGamePlay a great experience for everyone.
Keep Players Playing
Give developers choice & control
Connect advertisers with relevant audiences
Immersive ads that add value
New monetization solutions
Data-driven targeting and metrics
Pioneering Change
Both the games and advertising ecosystems are facing big changes. Regulators and consumers alike demand greater privacy. Developers are under pressure from soaring user acquisition costs and ad fatigue that drives churn. Advertisers want more value from their media spend and need to be able to measure attention and engagement. In-game advertising is pioneering change now offering
Next Level
We’re on a mission to make in-game advertising a scalable programmatic media channel. Data is at the heart of our approach. It’s not about tracking (we’re glad IDFA went away and that cookies are next); it’s about creating targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioural data and proprietary signals.
Always privacy first
More player agency
Greater brand relevancy
More…
Maximizing Reach and Revenue: HGC 2023
Our CEO and Co-founder, Kristan Rivers, will be speaking at HGC23 in Berlin next week. Hit Games Conference (HGC) is a popular B2B gaming event runing for two days and featuring talks and panel discussions with many of gaming's leading experts.Mobile Game Publishing:...
Optimizing for revenue not joy: Gamesforum London and the mobile gaming monetization predicament
Has the mobile games industry's relentless pursuit of revenue optimized the joy out of the player experience? I’ve just returned home from a two week business trip involving a lot of trains across Europe, with the last stop including London and the always-educational...
Scottish Games Week 2023
We are proud to be supporing SGW23 next week, which kicks off in our hometown of Edinburgh on Monday 30th October. Have a look at what’s in store: Monday 30th October – Developers, Edinburgh Our CEO and Co-founder will be speaking at the Industry Conference on...
