Our Story
AdInMo was founded in 2017 in the home of games development Austin, Texas with one clear ambition: to make the advertising in games less sh*t…! In late 2019, we set up our HQ in Edinburgh, Scotland, the data capital of Europe to unlock the true potential of personalized in-game advertising for players, developers and advertisers alike. Today, Team AdInMo is a fully distributed global team committed to always follow three guiding principles to make InGamePlay a great experience for everyone.
Keep Players Playing
Give developers choice & control
Connect advertisers with relevant audiences
Immersive ads that add value
New monetization solutions
Data-driven targeting and metrics
Pioneering Change
Both the games and advertising ecosystems are facing big changes. Regulators and consumers alike demand greater privacy. Developers are under pressure from soaring user acquisition costs and ad fatigue that drives churn. Advertisers want more value from their media spend and need to be able to measure attention and engagement. In-game advertising is pioneering change now offering
Next Level
We’re on a mission to make in-game advertising a scalable programmatic media channel. Data is at the heart of our approach. It’s not about tracking (we’re glad IDFA went away and that cookies are next); it’s about creating targeted brand experiences for diverse player personas based on contextual targeting, mapping behavioural data and proprietary signals.
Always privacy first
More player agency
Greater brand relevancy
More…
Just how accurate are annual predictions? Our CEO Kristan Rivers scores pretty well
The last few years have involved plenty of change and uncertainty for both the games and adtech industries, and I’m sure 2024 will be no different. Before we look ahead, let's look at how my 2023 predictions turned out. Mobile gaming audiences will continue to...
Team AdInMo’s Top 10 Favourite Mobile Games in 2023
This year, Team AdInMo’s annual debate about our favourite mobile games was more heated than ever! 2023 saw plenty of hot new titles being released including Final Fantasy VII Ever Crisis and Teenage Mutant Ninja Turtles: Shredder’s Revenge but were they good enough...
In-game advertising campaign drives search uplift for Brazilian FMCG brand FOODZ
AdInMo and Foodz brand awareness campaign drives an 11.5% Google search increase In our latest case study for brand awareness we reveal the powerful impact of its recent in-game campaign for Brazil-based nutritional food drink company, Foodz. Foodz, which recently...
