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The perfect blend

The perfect blend Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the...

AdInMo expands in-game commercial team

AdInMo expands in-game commercial team Mobile in-game advertising specialist AdInMo has appointed Yasin Dabhelia as VP Programmatic to grow its demand partner network in US, Americas and Europe. AdInMo, the contextual in-game advertising platform has appointed adtech...