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Meet us at the Programmatic Pioneers Summit

Meet us at the Programmatic Pioneers Summit London Calling! 25th and 26th May 2023 Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London next week. If you’re...

Why it pays to update

Why it pays to update Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest features maximise monetization and why it’s important...

What’s PlayerDwellTime and why does it matter?

What’s PlayerDwellTime and why does it matter? Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the...

Why mobile games are the contextual key

Why mobile games are the contextual key Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why.  Gaming has taken the entertainment industry by storm and...

The perfect blend

The perfect blend Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the...