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Our 3 Hot Trends from Gamescom 2022

Our 3 Hot Trends from Gamescom 2022 Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not...

Mobile Games Contextual Targeting: Game On

Mobile Games Contextual Targeting: Game On The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the...