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Walking the Walk of Mobile InGame Advertising

Walking the Walk of Mobile InGame Advertising On Wednesday 9th June we will be previewing the results of recent InGamePlay brand advertising campaign with breast cancer charity Walk the Walk to IAB members as part of IAB UK’s Gaming Week. We’re honoured to...

Playing cards? Drinks cans? Balls? Where will your in-game ad go?

Playing cards? Drinks cans? Balls? Where will your in-game ad go? Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If...