Search
START TYPING AND PRESS ENTER TO SEARCH

Howdy! Gamesforum London 2022

Howdy! Gamesforum London 2022 Gamesforum never feels like an event but a community meet-up…. And Team AdInMo was definitely in a ‘howdy, partner’ mood! Here’s our round-up from London. The London edition of Gamesforum earlier this month was as fantastic as ever. With...

Our 3 Hot Trends from Gamescom 2022

Our 3 Hot Trends from Gamescom 2022 Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not...

Meet us at Gamesforum London

Meet us at Gamesforum London Meet Team AdInMo at Gamesform London on Thursday 15th September! One of our favourite events Gamesforum returns to London this month and Team AdInMo will be out in force catching up with fellow ad monetizers. Our CEO Kristan Rivers and COO...

Mobile Games Contextual Targeting: Game On

Mobile Games Contextual Targeting: Game On The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the...

Measurement Standards for In-Game Advertising Released (finally!)

Measurement Standards for In-Game Advertising Released (finally!) In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines...