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A/B Testing Your InGamePlay Placements

A/B Testing Your InGamePlay Placements Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics....

Beyond Banner Ads Part 3: Advanced Use Cases

Beyond Banner Ads Part 3: Advanced Use Cases AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my...

IAPBoost™️ unwrapped at PGC London 2025

IAPBoost™️ unwrapped at PGC London 2025 This week at Pocketgamer Connects London, we were delighted to be joined on stage by our partners SuperScale and NOXGAMES who shared early insights from working with InGamePlay 3.0. We launched our latest SDK in Q4 rolling out...

Beyond Banner Ads Part 2: In-game ads in Match 3D Games

Beyond Banner Ads Part 2: In-game ads in Match 3D Games Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios.   Hexa Sort by Lion Studios, a part of the Applovin...