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5th April: Mobile Monetizer Summit

5th April: Mobile Monetizer Summit Calling all developers and publishers. Join us in London, to discover the latest trends, issues and opportunities in mobile advertising and monetisation. On Tuesday 5th April we’re co-hosting a free, invite-only Mobile Monetiser...

A History of In-Game Advertising and Why They Just Work

A History of In-Game Advertising and Why They Just Work Back in 2008 WIRED published an article titled  “Why In-Game Ads Just Won’t Work”, exploring why in-game advertising would eventually become “…a thing of the past.” As CEO and co-founder of an in-game...

Game Spotlight: Virtual Droid 2 from Castry Games

Game Spotlight: Virtual Droid 2 from Castry Games In Virtual Droid 2, Castry Games showcases the potential of a mobile Metaverse in a game that lets players immerse themselves in a range of zones and interact with others online. Here, we discuss their experience...

Game Spotlight: Pixel Strike 3D from Vulcron

Game Spotlight: Pixel Strike 3D from Vulcron Canadian developer Vulcron has been successfully monetizing its retro-inspired FPS Pixel Strike 3D with InGamePlay ads for nearly year now. So we asked the team at Vulcron to tell us about their experience integrating...