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Who is Team AdInMo? Part I: Ad Ops

Who is Team AdInMo? Part I: Ad Ops We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this...

AdInMo SDK: Placement Settings

AdInMo SDK: Placement Settings Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice...

AdInMo Interviews | Enric Pedró – Tilting Point

AdInMo Interviews | Enric Pedró – Tilting Point Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point...

In-game Viewability and Measurement Guidelines

In-game Viewability and Measurement Guidelines AdInMo part of the industry taskforce developing new guidelines for in-game advertising.  In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement...

Bring it on. Driving change in the ad-ecosystem.

Bring it on. Driving change in the ad-ecosystem. Last week, AdInMo’s Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and...