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5th May: Nathan is Speaking at Startups 101, Turing Fest 2022

5th May: Nathan is Speaking at Startups 101, Turing Fest 2022 Our Head of Game Design is taking part in a panel discussion at Turing Fest’s Startups 101 event in Dundee this week! Nathan will join a panel of other recent startup hires including, Lewis Sweenie...

Giving Developers Choice & Control

Giving Developers Choice & Control The benefits of in-game advertising are clear: incremental revenue and a non-interruptive experience for your players. But we know that, for you, it’s in-YOUR-game advertising. This is why our toolset includes features to give...

5th April: Mobile Monetizer Summit

5th April: Mobile Monetizer Summit Calling all developers and publishers. Join us in London, to discover the latest trends, issues and opportunities in mobile advertising and monetisation. On Tuesday 5th April we’re co-hosting a free, invite-only Mobile Monetiser...

A History of In-Game Advertising and Why They Just Work

A History of In-Game Advertising and Why They Just Work Back in 2008 WIRED published an article titled  “Why In-Game Ads Just Won’t Work”, exploring why in-game advertising would eventually become “…a thing of the past.” As CEO and co-founder of an in-game...