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Walking the Walk of Mobile InGame Advertising

Walking the Walk of Mobile InGame Advertising On Wednesday 9th June we will be previewing the results of recent InGamePlay brand advertising campaign with breast cancer charity Walk the Walk to IAB members as part of IAB UK’s Gaming Week. We’re honoured to...

Mobile Games in a Data Democracy

Mobile Games in a Data Democracy As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of...

Playing cards? Drinks cans? Balls? Where will your in-game ad go?

Playing cards? Drinks cans? Balls? Where will your in-game ad go? Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If...

InMobi – the time is right for ‘mobile product placement’

InMobi – the time is right for ‘mobile product placement’ Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies...