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What’s PlayerDwellTime and why does it matter?

What’s PlayerDwellTime and why does it matter? Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the...

We’re finalist at the Mobile Games Awards!

We’re finalist at the Mobile Games Awards! We’re excited to announce that we’ve been nominated in the Best Advertising & UA Service category for the upcoming Pocket Gamer Mobile Games Awards! Team AdInMo would be honored if you could take a...

InSideInGameInSights with Tiffany Keller

InSideInGameInSights with Tiffany Keller Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now!  Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and views on ever-evolving the...

Why mobile games are the contextual key

Why mobile games are the contextual key Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why.  Gaming has taken the entertainment industry by storm and...

AdInMo Developer Shoutout

AdInMo Developer Shoutout Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving...