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Meet us at PGC London 2025

Meet us at PGC London 2025 PG Connects London is always the best way to kick off the New Year Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in...

Beyond Banner Ads Part 2: In-game ads in Match 3D Games

Beyond Banner Ads Part 2: In-game ads in Match 3D Games Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios.   Hexa Sort by Lion Studios, a part of the Applovin...

Beyond Banner Ads: Part 1

Beyond Banner Ads: Part 1 In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement    I’ll be honest: banners used to be the signal of a...

Transforming in-game advertising for mobile games with AdInMo

Transforming in-game advertising for mobile games with AdInMo Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine in-game...

72% of Mobile Games Makers Adopting Hybrid Monetization Model

72% of Mobile Games Makers Adopting Hybrid Monetization Model Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions  We’ve just published the results of its industry survey*...