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AdInMo Interviews | Enric Pedró – Tilting Point

AdInMo Interviews | Enric Pedró – Tilting Point Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point...

In-game Viewability and Measurement Guidelines

In-game Viewability and Measurement Guidelines AdInMo part of the industry taskforce developing new guidelines for in-game advertising.  In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement...

Bring it on. Driving change in the ad-ecosystem.

Bring it on. Driving change in the ad-ecosystem. Last week, AdInMo’s Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and...

Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft

Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic...

Why it’s all about the player

Why it’s all about the player In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing...