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Maximise Value and Vision with Cross Promotion

Maximise Value and Vision with Cross Promotion The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user acquisition. Games are...

AdInMo Welcomes Video Ads in SDK V2.2

AdInMo Welcomes Video Ads in SDK V2.2 V2.2 of AdInMo’s InGamePlay SDK introduces a new ad format: video. These are, pardon the pun, a game-changer. Here, we’ll discuss why. Video has huge potential to enhance the game experiences you create. In the right setting, on a...

AdInMo SDK: Placement Settings

AdInMo SDK: Placement Settings Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice...

In-game Viewability and Measurement Guidelines

In-game Viewability and Measurement Guidelines AdInMo part of the industry taskforce developing new guidelines for in-game advertising.  In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement...

Bring it on. Driving change in the ad-ecosystem.

Bring it on. Driving change in the ad-ecosystem. Last week, AdInMo’s Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and...