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Why mobile games are the contextual key

Why mobile games are the contextual key Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why.  Gaming has taken the entertainment industry by storm and...

The perfect blend

The perfect blend Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the...