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AdInMo powers-up to advance player-first in-game advertising

AdInMo powers-up to advance player-first in-game advertising Two former ‘MediaMathers’ join Team AdInMo’s Product Division to build out its measurement and addressability solutions enabling insight driven brand experiences in mobile games.  AdInMo, the mobile in-game...

Why is everyone still eating at McDonalds?

Why is everyone still eating at McDonalds? At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a...

Gamescom 2023: Not the year of anything?

Gamescom 2023: Not the year of anything? Another year, another hot Gamescom 2023 in Cologne. Everyone has their personal event-tips and mine is ‘you must ALWAYS click the “air conditioning” checkbox when booking your Gamescom room’, as like my home of Texas there is...

How many media touchpoints are in your day?

How many media touchpoints are in your day? Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with...

AdInMo partners with NumberEight for Demographic Targeting

AdInMo partners with NumberEight for Demographic Targeting NumberEight introduces new demographic targeting at scale using AI intelligence. NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its...