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Advertising in a Privacy-first World

Chris Wright speaks at DT Summit 2022 Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model.  This article was written by...

Our 3 Hot Trends from Gamescom 2022

Our 3 Hot Trends from Gamescom 2022 Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not...

Mobile Games Contextual Targeting: Game On

Mobile Games Contextual Targeting: Game On The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the...

Measurement Standards for In-Game Advertising Released (finally!)

Measurement Standards for In-Game Advertising Released (finally!) In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines...

Maximise Value and Vision with Cross Promotion

Maximise Value and Vision with Cross Promotion The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user acquisition. Games are...