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72% of Mobile Games Makers Adopting Hybrid Monetization Model

72% of Mobile Games Makers Adopting Hybrid Monetization Model Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions  We’ve just published the results of its industry survey*...

Gaming shines on La Croisette: A CEO’s week at Cannes Lions

Gaming shines on La Croisette: A CEO’s week at Cannes Lions Walking up and down the perennially sunny La Croisette last week I was really excited about how this year’s Cannes Lions 2024 truly spotlighted the marketing industry’s increasing focus on gaming as an...

Developers must diversify monetization to survive

Developers must diversify monetization to survive Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of in-game advertising....