Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.
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A better way to game
The call to arms of NSPCC’s inaugural Game Safe Festival was ‘to help build a safer online world for young people’. Our COO Joanne Lacey participated in a roundtable of publishers & developers, platforms, industry bodies, eSports teams and influencers to play and...
AdInMo appoints contextual tech guru as Chief Product and Technology Officer
AdInMo’s leadership team expansion continues with the appointment of Richard Brindley as CPTO. Previously CIO at contextual targeting pioneers Vibrant Media, he sees privacy-first addressability as the unlock for brand advertisers wanting to reach relevant audiences...
Rewarding players and privacy is rewarding
From non-intrusive in-game brand ad formats to rewarded play discussion led by Felix Braberg Co-founder, two & a half gamers explored the latest thinking in the rewarded space to better understand the innovations and requirements for monetization & retention....
