Staying at home: the staggering worldwide impact on the digital games industry

Apr 24, 2020 | Insights

Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.

 

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AdInMo extends supply-side network with Mobfox integration

AdInMo extends supply-side network with Mobfox integration

AdInMo integration opens new channel for Mobfox clients to target mobile gaming  AdInMo, the mobile InGamePlay Brands Ads platform, has completed an integration with global programmatic advertising SSP, Mobfox, extending AdInMo’s supply-side network and providing...

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Maintaining Player Immersion

Maintaining Player Immersion

In-game ads are, of course, a necessity of business rather than design, but they can still be implemented with a level of artistry, to maintain your creative vision.  Player Immersion is one of the most important concepts in game design, and it’s one that traditional...

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Making the Jump to Hyper (Casual) Space

Making the Jump to Hyper (Casual) Space

Team AdInMo is a big fan of Pocket Gamer Connects (we were at the first one in 2014 in London, back in the days when you could shake hands with people) Last month’s digital version wasn’t quite as much fun, but held just as much insight. Our resident game designer...

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