Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.
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Mobile games trends 2021: key takeaways from MEF’s webinar
AdInMo’s CEO Kristan Rivers recently participated in a industry discussion hosted by MEF and moderated by Omdia’s Senior Games Analyst George Jijiashvili, discussing key trends in mobile games. He was joined by Jonathan Stringfield, VP Global Business Marketing,...
AdInMo & SmartyAds partnership connects programmatic buyers to InGamePlay brand advertising opportunities
Advertisers of SmartyAds can now access AdInMo’s global mobile games ad inventory across all Smartphone devices to better engage the hard-to-reach Gen-Z and Millennial audiences. We recently announced a new partnership with a global programmatic advertising ad tech...
YT Branding Group – Ad measurement was great; now it’s a curse
Interview with Yvonne Tocquigny, partner at TY Branding Group “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. This sentence, attributed to department store owner John Wanamaker, has become a legendary comment on the...
