Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.
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July Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
InGamePlay breast cancer awareness campaign targets young and male mobile gamers
UK cancer charity Walk the Walk's in-game advertising campaign sees 58% take or plan to take action, with a 24% increase in likelihood to donate among male audience AdInMo, the InGamePlay brand advertising platform, has published the results of a mobile in-game...
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
As part of our #InGameAdMonth with Pocketgamer.biz we spoke to Rovio’s VP of advertising Jarkko Rajamäki to learn more about the publishing giant's in-game advertising and how developers can take advantage of the new opportunities being created by the format. Rovio...