Staying at home: the staggering worldwide impact on the digital games industry
Amid the Covid-19 crisis, spending on digital gaming has reached record highs of $10.8bn in March 2020 with mobile gaming contributing more than 50% of this total at $5.7bn. This comes as no surprise as many individuals are using gaming as a positive source of entertainment and keeping connected with each other while staying safe at home.
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Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...
Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore...
Why it’s all about the player
In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing the game”. One of the key...
