September Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games and reaping the monetization uplift rewards. We salute you!

Snakes & Ladders 3D
Studio: Mud Games
Genre: Board Game
OS: Android
Enjoy a modern take on a classic board game with Snakes & Ladders 3D. Compete against other players both locally and online, in either 2D or 3D mode, as you try and reach that elusive final square.
Mud Games have crafted an excellent integration here, with aesthetically appropriate ads appearing throughout gameplay, and on the game’s loading screen.

Studio: SaintP Games
Genre: Action
OS: Android
Tanks: Battle City
Tanks: Battle City delivers exactly what it says on the tin; a tank to drive, an open city, and hordes of enemy tanks to take on in tactical ranged combat. The colourful visuals and destructible environments add to the game’s sense of chaotic fun.
InGamePlay ads are placed very well here, as billboards around the map. This makes sense in the game’s urban setting, and gives the developers a great excuse to include large ads that can easily generate valid impressions.



Studio: sfemat
Genre: Endless Runner
OS: Android
Into the City
Launch yourself into the distant future with Into the City, a stylish endless runner game with a unique motion-based control scheme. Weave through buildings and other obstacles as you aim for a high score!
The InGamePlay ads in this game have been carefully placed so as to be directly in the player’s line of sight as they move forward through the game, making them very likely to bring in impressions on any given run.
More…
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game...
Meet us at Gamesforum Barcelona 2025
Hybrid Monetization and Retention Insights to be unveiled At Gamesforum Barcelona our CEO and co-founder, Kristan...