Scottish Games Week 2023

We are proud to be supporing SGW23 next week, which kicks off in our hometown of Edinburgh on Monday 30th October. Have a look at what’s in store:
Monday 30th October – Developers, Edinburgh
Our CEO and Co-founder will be speaking at the Industry Conference on a session all about the Game Gold Rush: Navigating the new frontiers of game monetization.
He’ll be joined on stage by AdInMo partners ZBD as well as Digital River and Sumo Digital in a session moderated by Pocketgamer’s Chris James. The session explores the latest trends and innovative monetisation strategies as well as dissects the delicate balance between profitability and player satisfaction. Topics will include IAP, alt-app stores, incentivization and in-game advertising.
Team AdInMo will also be showcasing at the EXPO.
Tuesday 31st October – Advertisers, Edinburgh
We often talk about a two-sided market-place, but it’s not often they end up at the same conference! On Tuesday morning we’re hosting the Big Games Breakfast for media agencies.
Speakers include NSPCC and Open X as part of an informal morning of networking, case studies and mimosas.
Register for free here.

Thursday 2nd November – Awards, Glasgow
AdInMo has been nominated in the Tools & Technology category at the Scottish Games Awards which will be opened by Scotland’s First Minister Humza Yousaf.
Will we win? We’ll let you know!
The awards are also supporting a fantastic initiative Games for the Weans from Glasgow’s Children’s Hospital to raise funds to buy adapted gaming equipment, consoles and video games for the boys and girls at Scotland’s biggest children’s hospital.
More…
Visible but not annoying. The new rules of in-game advertising
We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien Bourhis VP of Operations at Homa Games in a lively session moderated by...
AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo strengthens its senior team with COO and VP Engineering appointments AdInMo, the InGamePlay™ brand advertising platform, today announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and Konstantine Rybnikov as VP Engineering....
Why mobile will be the key to unlock in-game advertising in 2021
With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps attracting the lion’s share of that spend. A third of the...