Scottish Games Week 2023
We are proud to be supporing SGW23 next week, which kicks off in our hometown of Edinburgh on Monday 30th October. Have a look at what’s in store:
Monday 30th October – Developers, Edinburgh
Our CEO and Co-founder will be speaking at the Industry Conference on a session all about the Game Gold Rush: Navigating the new frontiers of game monetization.
He’ll be joined on stage by AdInMo partners ZBD as well as Digital River and Sumo Digital in a session moderated by Pocketgamer’s Chris James. The session explores the latest trends and innovative monetisation strategies as well as dissects the delicate balance between profitability and player satisfaction. Topics will include IAP, alt-app stores, incentivization and in-game advertising.
Team AdInMo will also be showcasing at the EXPO.
Tuesday 31st October – Advertisers, Edinburgh
We often talk about a two-sided market-place, but it’s not often they end up at the same conference! On Tuesday morning we’re hosting the Big Games Breakfast for media agencies.
Speakers include NSPCC and Open X as part of an informal morning of networking, case studies and mimosas.
Register for free here.
Thursday 2nd November – Awards, Glasgow
AdInMo has been nominated in the Tools & Technology category at the Scottish Games Awards which will be opened by Scotland’s First Minister Humza Yousaf.
Will we win? We’ll let you know!
The awards are also supporting a fantastic initiative Games for the Weans from Glasgow’s Children’s Hospital to raise funds to buy adapted gaming equipment, consoles and video games for the boys and girls at Scotland’s biggest children’s hospital.
More…
AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at Tilting Point where he’d been speaking on stage about looking beyond...
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...
