PocketGamer Roundtable
What will be the winning monetization mix in 2022?
According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so important to continually evolve your monetization strategy and what they think is the right monetization strategy across different models and game genres.
The roundtable will cover trends such as ad personalization, ask how to increase advertising eCPMs and explore increasing developer demand for better control of ads in games. With over a third of developers opting for non-interruptive ads, the session will take a deep-dive on in-game advertising and what to consider when trialling new immersive ad formats into your game.
Check out our list of speakers below!
Tianyi Gu
Market Lead Telecom & Mobile Services, Newzoo
Kristan Rivers
CEO & Founder at AdInMo
Alex Oltoff
Head of MAS Customer Product at Yodo1
Michal Hablovic
Ad Monetisation Lead at Pixel Federation
Brian Baglow (Panel Moderator)
Managing Editor at PG
Anton Volnykh
More…
Introducing Immersive In-Game Audio Ads
In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available as an exciting new feature of our latest SDK release. In this video...
Major new release from AdInMo combines player data and multi format support to become the most integrated InGamePlay platform
We've just added audio and rewarded formats to our tech stack so that publishers and advertisers can now reach and monetize players with even more formats from a single ad placement. The comprehensive InGamePlay SDK gives publishers greater choice and control on how...
A better way to game
The call to arms of NSPCC’s inaugural Game Safe Festival was ‘to help build a safer online world for young people’. Our COO Joanne Lacey participated in a roundtable of publishers & developers, platforms, industry bodies, eSports teams and influencers to play and...
