PocketGamer Roundtable
What will be the winning monetization mix in 2022?
According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so important to continually evolve your monetization strategy and what they think is the right monetization strategy across different models and game genres.
The roundtable will cover trends such as ad personalization, ask how to increase advertising eCPMs and explore increasing developer demand for better control of ads in games. With over a third of developers opting for non-interruptive ads, the session will take a deep-dive on in-game advertising and what to consider when trialling new immersive ad formats into your game.
Check out our list of speakers below!
Tianyi Gu
Market Lead Telecom & Mobile Services, Newzoo
Kristan Rivers
CEO & Founder at AdInMo
Alex Oltoff
Head of MAS Customer Product at Yodo1
Michal Hablovic
Ad Monetisation Lead at Pixel Federation
Brian Baglow (Panel Moderator)
Managing Editor at PG
Anton Volnykh
More…
Advertising in a Privacy-first World
Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model. This article was written by Graham Turner, Sub Editor for DIGIT...
Meet us at Gamesforum Seattle
Meet Team AdInMo Stateside on Wednesday 26th October It’s almost time to saddle up for the next Gamesforum this time taking place in Seattle. AdInMo's CEO and Co Founder, Kristan Rivers will be presenting a practical guide on how to monetize with in-game advertising...
Interview with Brendan Carney from Asobu
We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads. We asked Brendan’s the following...
