PocketGamer Roundtable
What will be the winning monetization mix in 2022?
According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share their insights on why it’s so important to continually evolve your monetization strategy and what they think is the right monetization strategy across different models and game genres.
The roundtable will cover trends such as ad personalization, ask how to increase advertising eCPMs and explore increasing developer demand for better control of ads in games. With over a third of developers opting for non-interruptive ads, the session will take a deep-dive on in-game advertising and what to consider when trialling new immersive ad formats into your game.
Check out our list of speakers below!
Tianyi Gu
Market Lead Telecom & Mobile Services, Newzoo
Kristan Rivers
CEO & Founder at AdInMo
Alex Oltoff
Head of MAS Customer Product at Yodo1
Michal Hablovic
Ad Monetisation Lead at Pixel Federation
Brian Baglow (Panel Moderator)
Managing Editor at PG
Anton Volnykh
More…
Game Spotlight: Friendbase from Palderio Creative Labs
Friendbase is a virtual world on Android and iOS. The game’s popularity lies in its core values: inclusion, entertainment, cultural globalization, education and safety. Created by award winning game studio Palderio Creative Labs based in Gothenburg, Sweden, ...
Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner. 27th October 2022, Edinburgh, UK and Turkey: AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive...
Game Spotlight: Horror Hospital 2 from Heisen Games
Horror Hospital 2 is a horror survival game set in an eerie abandoned hospital where a multitude of peril awaits the player. Created by Heisen Games, it was released earlier this year and is a sequel to the original hit title Horror Hospital from 2016 and has already...
