Pocket Gamer Connects London
Team AdInMo can’t wait to be back at The Brewery again – the iconic home of Pocket Gamer Connects London.
The team will be there in force, look out for the orange t-shirts!
Our CEO Kristan Rivers will be on stage on Day One (Monday 14th Feb, 3PM GMT) discussing What Is The Future of Advertising alongside fellow industry experts including from Big Fish Games, Walking Squid, Fyber, Moloco and Gazeus Games debating the merits of new advertising formats including in-game advertising.
Kristan Rivers
CEO
AdInMo
Daniel Helmhold
Big Fish Games
Shalom Michaeli
Fyber – A Digital Turbine Company
Will Melzer
MOLOCO
Kay Gruenwoldt
Walking Squid
Humberto Cimino
Gazeus Games
More…
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established updated measurement guidelines for ads that appear within gameplay. The...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and Reece shares his takeaways on the solid progress made.ATS...
Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic laws, as well as the eclectic, colorful buses. Players can explore...