27th April Webinar: Personalizing In-game advertising. Why it’s all about the player
On Wednesday 27th April 2022, we’ll be hosting a free to register webinar with Gamesforum on how leveraging first-party datasets and personalizing ad targeting creates better monetization for publishers and more effectiveness for advertisers.
In-game advertising is great for player immersion: gameplay is never interrupted. But to create the best in-game brand experience, the ads also need to be relevant.
Our CEO and Co-Founder Kristan Rivers will be joined by Chandresh Balasubramanyam of InMobi, Mia Söderlund of Miniclip and John Speakman of Gamesforum to discuss player data privacy, mobile addressability and hybrid monetization. You’ll gain expert industry insights into what is required to personalize your in-game advertising strategy.
The webinar take will take place on Wednesday 27th April 2022 at 11am BST, 12pm W.Europe and 9am PST.
It’s free to register so book your seat now using the button below.
A live webchat will also be available during the session for any questions you may have regarding in-game advertising.
Kristan Rivers
CEO and Co-Founder
AdInMo
Mia Söderlund
Advertising Partnerships, Specialist
Miniclip
Chandresh Balasubramanyam
Head of Customer Success and Platform Partnerships (EU and Turkey)
InMobi
John Speakman (Moderator)
CEO
Gamesforum
More…
November Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
First Time User Experience: Why it Matters, and How to Get it Right
You only get one chance to make a good first impression; this statement is just as true for a mobile game as it is for yourself! It’s something that every developer knows, and yet tutorials continue to be a developmental afterthought, often lacking in execution. This...
AdInMo Strengthens In-Game Ops Team
AdInMo hires former Viacom and Gameloft executives. We’re delighted to announce two new members of Team AdInMo as part of our scale-up plans. Reece Eaton joins as Ad Operations Director and will work with AdInMo’s global demand partners including InMobi, Pubmatic and...
