27th April Webinar: Personalizing In-game advertising. Why it’s all about the player
On Wednesday 27th April 2022, we’ll be hosting a free to register webinar with Gamesforum on how leveraging first-party datasets and personalizing ad targeting creates better monetization for publishers and more effectiveness for advertisers.
In-game advertising is great for player immersion: gameplay is never interrupted. But to create the best in-game brand experience, the ads also need to be relevant.
Our CEO and Co-Founder Kristan Rivers will be joined by Chandresh Balasubramanyam of InMobi, Mia Söderlund of Miniclip and John Speakman of Gamesforum to discuss player data privacy, mobile addressability and hybrid monetization. You’ll gain expert industry insights into what is required to personalize your in-game advertising strategy.
The webinar take will take place on Wednesday 27th April 2022 at 11am BST, 12pm W.Europe and 9am PST.
It’s free to register so book your seat now using the button below.
A live webchat will also be available during the session for any questions you may have regarding in-game advertising.
Kristan Rivers
CEO and Co-Founder
AdInMo
Mia Söderlund
Advertising Partnerships, Specialist
Miniclip
Chandresh Balasubramanyam
Head of Customer Success and Platform Partnerships (EU and Turkey)
InMobi
John Speakman (Moderator)
CEO
Gamesforum
More…
Transforming in-game advertising for mobile games with AdInMo
Imagine an in-game ad experience that improves gameplay rather than interrupting it. That’s the goal of the new partnership between SuperScale and AdInMo. Together, we are working to redefine in-game advertising for mobile developers, combining high-quality, immersive...
72% of Mobile Games Makers Adopting Hybrid Monetization Model
Industry survey on in-game monetization looks at how free to play publishers and developers are adapting to changing marketing conditions We've just published the results of its industry survey* carried out in partnership with Gamesforum to look at hybrid...
Frameplay, Adverty and AdInMo unveil groundbreaking in-game advertising partnership
In-game advertising innovators unite to offer unmatched scale and access through Frameplay’s new exchange Frameplay, Adverty, and AdInMo have united to create a groundbreaking preferred partnership in the US and collaborate across key global markets to drive...
