27th April Webinar: Personalizing In-game advertising. Why it’s all about the player
On Wednesday 27th April 2022, we’ll be hosting a free to register webinar with Gamesforum on how leveraging first-party datasets and personalizing ad targeting creates better monetization for publishers and more effectiveness for advertisers.
In-game advertising is great for player immersion: gameplay is never interrupted. But to create the best in-game brand experience, the ads also need to be relevant.
Our CEO and Co-Founder Kristan Rivers will be joined by Chandresh Balasubramanyam of InMobi, Mia Söderlund of Miniclip and John Speakman of Gamesforum to discuss player data privacy, mobile addressability and hybrid monetization. You’ll gain expert industry insights into what is required to personalize your in-game advertising strategy.
The webinar take will take place on Wednesday 27th April 2022 at 11am BST, 12pm W.Europe and 9am PST.
It’s free to register so book your seat now using the button below.
A live webchat will also be available during the session for any questions you may have regarding in-game advertising.
Kristan Rivers
CEO and Co-Founder
AdInMo
Mia Söderlund
Advertising Partnerships, Specialist
Miniclip
Chandresh Balasubramanyam
Head of Customer Success and Platform Partnerships (EU and Turkey)
InMobi
John Speakman (Moderator)
CEO
Gamesforum
More…
Meet us at PGC London 2025
PG Connects London is always the best way to kick off the New Year Collaboration across the ecosystem is key and we’re delighted to be co-hosting sessions at Pocket Gamer Connects London 2025 with our partners SuperScale and Usercentrics in the Monetiser and Global...
Beyond Banner Ads Part 2: In-game ads in Match 3D Games
Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios. Hexa Sort by Lion Studios, a part of the Applovin family, is a break-out hybrid casual hit that’s grown the...
Beyond Banner Ads: Part 1
In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement I’ll be honest: banners used to be the signal of a game with low retention-...
