Off The Rails… and In The Game
Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails
More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey carried out by Pocketgamer (26.7%)
Ahead of the curve is UK-based developer and publisher of hyper-casual games Kwalee, which has grown significantly in recent months and now has more than 100 employees around the world. The industry-leading firm has selected AdInMo, the InGame Mobile AdTech platform to integrate immersive brand ads into its latest Android & iOS release of train game Off The Rails 3D.
AdInMo’s in-game ad units blend seamlessly with the game experience, enabling developers and publishers to serve click-free ads which do not interrupt gameplay. AdInMo ads typically achieve 4X higher brand recall rates for brand advertisers and new monetization for mobile game developers.
Kristan Rivers, CEO and Founder of AdInMo, commented: “We’re really excited to be working with the team at Kwalee. InGame Mobile Advertising is very much a multi-genre channel for advertisers. Hyper-casual games are particularly appealing to brands due to the reach and breadth of the player audience.
AdInMo works alongside existing monetization channels in free-to-play games generating a new revenue stream which crucially does not impact gameplay or player retention. Players are happy, advertisers get authentic brand engagement and developers make more money.”
Ryan Davies, Head of Digital Marketing at Kwalee, added: “Off The Rails 3D is a key game for us, with more than 12 million downloads worldwide. It’s the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints.”
About Kwalee
Kwalee is a leading publisher and developer of hyper-casual mobile games, thanks to hit titles that include Let’s Be Cops 3D, Draw it, Bake it, Shootout 3D, Rocket Sky! and Line Up: Draw the Criminal.
More…
Meet us at DMEXCO 2024
In-game advertising at DMEXCO. Cologne EXPO Centre Team AdInMo is off to the beautiful city of Cologne for DMEXCO 2024; the hottest digital marketing & advertising showdown in Europe. On on both Wednesday 18th and Thursday 19th, as part of our industry buyer...
AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units
Team AdInMo are excited to announced the beta release of its InGamePlay SDK 3.0. InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad unitsdesigned with the...
The Future of In-Game Advertising
We’re inviting all free-to-play publishers and developers to sign up to our developer programme for early access to the AdInMo’s InGamePlay SDK 3.0 New features include clickable ad units and hybrid monetization solutions. Sign up below and a member of Team AdInMo...
