Maximise Value and Vision with Cross Promotion
The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user...
Who is Team AdInMo? Part 2: Supply Team
Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the...
AdInMo Welcomes Video Ads in SDK V2.2
V2.2 of AdInMo’s InGamePlay SDK introduces a new ad format: video. These are, pardon the pun, a game-changer. Here, we’ll discuss why. Video has huge potential to enhance the game experiences you...
August & September Events
Meet Team AdInMo in Cologne, Istanbul and London It's shaping up to be a very busy year for gaming and advertising events. We've loved catching up with everyone in the mobile industry, but we're not...
Who is Team AdInMo? Part I: Ad Ops
We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers....
AdInMo SDK: Placement Settings
Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any...
AdInMo Interviews | Enric Pedró – Tilting Point
Earlier this year we co-hosted the Pocket Gamer Mobile Monetiser Summit packed with expert insights on future-proofing game monetization strategies. We caught up with Enric Pedró, VP of Growth at...
In-game Viewability and Measurement Guidelines
AdInMo part of the industry taskforce developing new guidelines for in-game advertising. In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has established...
Bring it on. Driving change in the ad-ecosystem.
Last week, AdInMo's Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and...
Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft
Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and...
Why it’s all about the player
In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game...
Meet us at Gamesforum Berlin
The next stop on our events tour is to the cultural city of Berlin, where Gamesforum will be hosting their latest summit on Wednesday 15th June. As part of Gamesforum Berlin, our CEO Kristan Rivers...
Pioneering Programmatic
From the cookie-less world and first party data to new channels and contextual targeting. At the recent Programmatic Pioneers Summit in London, it was refreshing to NOT hear lots of GAFA (Google,...
June European Tour
Meet Team AdInMo in Berlin, Istanbul or London It's definitely great to be back at in-person events and Team AdInMo will be out in force at several upcoming industry events meeting our games and...
Game Spotlight: The Wanderer from Jamie Parish
Jamie Parish is a UK-based Unity developer, best known for his 2018 mobile RPG The Wanderer. Jamie worked as the sole developer on the game, and has kept it going since with regular content and QoL...
