AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that...
How Equativ is levelling-up its gaming marketplace with in-game advertising
With approximately 3 billion gamers worldwide, the gaming market surpasses the combined size of the TV and Music industries. Projections indicate that gaming revenues are expected to reach nearly...
Mad week at MAD//Fest
The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context...
Gaming is green – here’s why…
Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the digital ad ecosystem;...
Meet us at MAD//Fest London 2023
Catch us at MAD//Fest on 4th to 6th July Team AdInMo will be at Mad//Fest 2023. Looking forward to the legendary food & drink, navigating the picnic tables and lots of in-gaming chats! Book a...
Usercentrics and AdInMo partner to drive monetization success for mobile game developers in Europe
Joint industry education programme launched to promote how consent-based monetization strategies boost in-game advertising revenues for developers Usercentrics, a global leader in Consent...
Meet us at the Dubai GameExpo Summit
We're heading to Dubai on 21st and 22nd June Team AdInMo are more than a little exited to be visiting the vibrant city of Dubai this week for the PG Connects GameExpo Summit 2023. With the MENA...
Bem-Vinda, Bienvenida! AdInMo accelerates growth in Latin America
Manuela Pinho de Magalhaes joins Team AdInMo to lead Sales & Partnerships in the Region. The number of mobile game players in Latin America is forecast to increase by 18% to nearly 140 million...
Programmatic Pioneering
Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem...
Sega and Rovio: A Match Made in Gaming Heaven?
Whether you consider yourself a gamer or not, you're probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as...
Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023 Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London...
Why it pays to update
Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest...
Why brand safety is king
Each month Team AdInMo chats to gaming and advertising experts about their experiences and views on the ever-evolving digital advertising and monetization landscape. Tiffany Keller, Product Director...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that...
What’s PlayerDwellTime and why does it matter?
Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how...
