Why is everyone still eating at McDonalds?
At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of...
Mobile Privacy Webinar: An obstacle or an opportunity?
Join us on Wednesday 20th September 2023, for a free to register webinar with Gamesforum on how to leverage privacy compliance requirements when it comes to mobile games monetization. With Google’s...
Meet us at DMEXCO 2023
Team AdInMo are heading to DMEXCO. Next stop on the AdInMo event tour is the beautiful city of Cologne for DMEXCO 2023; the hottest digital marketing & advertising showdown in Europe. If...
InSideInGameInSights with Valerio Sudrio, Director of Product Management at Usercentrics
GDPR has been around for a while now, but often remains the domain of DPOs, lawyers and marketing types. However, understanding data protection regulatory frameworks and managing user consent is...
Meet us at PG Connects Helsinki 2023
Next stop for Team AdInMo is Helsinki on 12th to 13th September. We've just about recovered from Gamescom in time to pack our bags for PG Connects Helsinki 2023. As always we're looking forward to...
Gamescom 2023: Not the year of anything?
Another year, another hot Gamescom 2023 in Cologne. Everyone has their personal event-tips and mine is ‘you must ALWAYS click the “air conditioning” checkbox when booking your Gamescom room’, as...
Meet us at Devcom & Gamescom 2023
We're off to Cologne on 21st t0 25th August In just a couple of weeks time Team AdInMo will be heading off to join the gaming frenzy at this year's Devcom and Gamescom in Germany. We can't wait to...
How many media touchpoints are in your day?
Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a...
AdInMo partners with NumberEight for Demographic Targeting
NumberEight introduces new demographic targeting at scale using AI intelligence. NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that...
How Equativ is levelling-up its gaming marketplace with in-game advertising
With approximately 3 billion gamers worldwide, the gaming market surpasses the combined size of the TV and Music industries. Projections indicate that gaming revenues are expected to reach nearly...
Mad week at MAD//Fest
The team at MAD//Fest pulled off another amazing gathering in East London. Fantastic content across all marketing disciplines and a great lens through which to see in-game advertising in the context...
Gaming is green – here’s why…
Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the digital ad ecosystem;...
Meet us at MAD//Fest London 2023
Catch us at MAD//Fest on 4th to 6th July Team AdInMo will be at Mad//Fest 2023. Looking forward to the legendary food & drink, navigating the picnic tables and lots of in-gaming chats! Book a...
Usercentrics and AdInMo partner to drive monetization success for mobile game developers in Europe
Joint industry education programme launched to promote how consent-based monetization strategies boost in-game advertising revenues for developers Usercentrics, a global leader in Consent...
