The Future of In-Game Advertising
We’re inviting all free-to-play publishers and developers to sign up to our developer programme for early access to the AdInMo’s InGamePlay SDK 3.0 New features include clickable ad units and hybrid...
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PG Mobile Game Awards 2024
Nominated again! Please help us win this year🤞 Please be kind to the good guys of in-game advertising and take 1 minute to vote for us in the Pocket Gamer Mobile Game Awards, Best Advertising &...
Gaming shines on La Croisette: A CEO’s week at Cannes Lions
Walking up and down the perennially sunny La Croisette last week I was really excited about how this year’s Cannes Lions 2024 truly spotlighted the marketing industry's increasing focus on gaming as...
Trend or Table-stakes? Have your say on the future of Hybrid Monetization in Gaming
AdInMo Advisor Tiffany Keller shares her views from her career at the intersection of game development and in-game advertising on the evolution of monetization trends. We want to hear your views as...
AdInMo Developer Shoutout
Check out these top-notch mobile games that are turning in-game advertising into an art form! InGamePlay integrations from NOXGAMES, Promotion Software and Smokoko are visual proof ads can actually...
Five things we’re looking forward to in Cannes
Team AdInMo is heading to Cannes Lions. The ultimate FOMO event for the advertising world and celebration of creativity. 1. We can’t wait to see the shortlist for this year’s Entertainment...
Developers must diversify monetization to survive
Following the release or our latest multi-format InGamePlay SDK, PocketGamer.biz, spoke to Kristan Rivers about why we’ve added rewarded and audio ads and what this means to changing landscape of...
The Evolution of Gaming: From Niche to Mainstream Ad Powerhouse
AdInMo Advisor, Yasin Dabhelia, explores gaming’s journey towards a mainstream media channel and how brands are recognizing its potential as a vital component of their marketing strategies,...
The evolving relationship between game publishers and brand advertisers.
Our Publishing Director, Lewis Horgan was at the inaugural Gamesforum Cyprus last week and shares his takeaways from this vibrant games community. Cyprus has it all. Sun, sea, mountains. It has also...
Meet us at Gamesforum Cyprus 2024
We just couldn't miss Gamesforum's first ever event in Cyprus on 11th April. The Gamesforum community always brings together the best in ad monetization and we’re delighted to be part of their...
Introducing Immersive In-Game Audio Ads
In the fast-evolving landscape of digital advertising, innovative and non-intrusive formats are becoming increasingly sought after by both brands and developers. InGamePlay audio ads are available...
Major new release from AdInMo combines player data and multi format support to become the most integrated InGamePlay platform
We've just added audio and rewarded formats to our tech stack so that publishers and advertisers can now reach and monetize players with even more formats from a single ad placement. The...
A better way to game
The call to arms of NSPCC’s inaugural Game Safe Festival was ‘to help build a safer online world for young people’. Our COO Joanne Lacey participated in a roundtable of publishers & developers,...
AdInMo appoints contextual tech guru as Chief Product and Technology Officer
AdInMo’s leadership team expansion continues with the appointment of Richard Brindley as CPTO. Previously CIO at contextual targeting pioneers Vibrant Media, he sees privacy-first addressability as...
Rewarding players and privacy is rewarding
From non-intrusive in-game brand ad formats to rewarded play discussion led by Felix Braberg Co-founder, two & a half gamers explored the latest thinking in the rewarded space to better...
