Monthly Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These...
InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with...
InGamePlay Review #1 H.I.D.E.
H.I.D.E. by GS Game Studio InGamePlay Review is a video series where our in-house Game Designer Nathan Ball takes a look at the games which are using this exciting new ad format in interesting and...
Visible but not annoying. The new rules of in-game advertising
We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien...
AdInMo strengthens its senior team with COO and VP Engineering appointments
AdInMo strengthens its senior team with COO and VP Engineering appointments AdInMo, the InGamePlay™ brand advertising platform, today announced two senior appointments, with Joanne Lacey joining...
Why mobile will be the key to unlock in-game advertising in 2021
With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming...
Team AdInMo’s predictions for 2021
It’s that time of year when it’s normal to reflect, wrap-up the year and make the odd prediction (read: wild stab in the dark) for the next year. 2020 has of course been an exceptional year...
It’s going to be the best Christmas ever, for in-game advertising
The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. But amid soaring Covid cases, national lockdowns and travel...
AdInMo extends supply-side network with Mobfox integration
AdInMo integration opens new channel for Mobfox clients to target mobile gaming AdInMo, the mobile InGamePlay Brands Ads platform, has completed an integration with global programmatic advertising...
Maintaining Player Immersion
In-game ads are, of course, a necessity of business rather than design, but they can still be implemented with a level of artistry, to maintain your creative vision. Player Immersion is one of the...
Making the Jump to Hyper (Casual) Space
Team AdInMo is a big fan of Pocket Gamer Connects (we were at the first one in 2014 in London, back in the days when you could shake hands with people) Last month’s digital version wasn’t quite as...
What developers think about InGame Advertising
What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring...
Placing AdInMo Ads – A Designer’s Guide
Where’s the best place to integrate in-game brand ads in your own games? This is a multi-layered issue, and the answer will vary greatly based on your specific game, but here are some general best...
Off The Rails… and In The Game
Kwalee integrates AdInMo’s InGame Ads into hyper-casual hit Off The Rails More than a quarter of mobile game developers plan to start monetizing their free-to-play games with dynamic in-game...
PG .biz Roundtable: The New Rules Of In-Game Advertising
In this year’s Pocketgamer Mobile Games Developer Trend Report new monetization models were named as the number one priority in the 12 months ahead with 46.3% developers citing dynamic InGame...
